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Electronics Bazaar
September  2019   Issue Vol. 13  No. 7 

Industry Report
The ACE factor in India
The Indian appliances and consumer electronics (ACE) market is driven by the buyers’ desire for the ‘next big thing’ as well as by the conveniences these gizmos offer.

The world needs strict laws on cyber warfare
In the light of the current sabre-rattling between the US and its Western allies on one side, and countries like Russia and Iran on the other, each accusing the other of hacking into its computer systems, it is time for international cyber peacekeeping initiatives. Will the UN intervene?
Tech Patent
A confident India Inc. boosts its patent portfolio dramatically
The spurt in the number of patents granted reflects the fierce competition for new technologies that compel companies to protect their innovations.
Industry News
MeitY not keen on TRAI becoming country’s data custodian
The Telecom Regulatory Authority of India (TRAI) wants to be the country’s data custodian but the Ministry of Electronics and IT (MeitY) doesn’t seem to be too keen on this.
New Products
• Components
• Test & Measurement
• Miscellaneous

The top five smartphone brands in India
Here’s a quick look at the smartphones that sold the most in the fiscal year 2018-19.
Electric Vehicle
The lithium-ion battery makers to look out for in 2020
Denmark has declared that it will fully convert to electric vehicles by 2025. While in China, sales of EVs have grown three-fold over the last year! In India, the government has declared that the country will have only electric vehicles on the roads by 2030. But to meet this goal, the country’s Li-ion battery manufacturing capabilities need to be ramped up. Let’s take a quick look at which companies in the country are geared up for the job.
Sourcing Mantra
Selection criteria for LED drivers
Ensuring the right driver is paired with a particular LED light will ensure a longer life for the lighting fixture. This article is a short primer on how to make the perfect choice.
LED News
Coimbatore to replace 58,000 sodium vapour bulbs with LED lamps before Diwali
Over 58,000 sodium vapour streetlights in the old corporation areas in Coimbatore will be replaced with sophisticated and energy-efficient LED lights before the end of October, a task that will be carried out by the Coimbatore City Corporation.
Startup India
“Look for opportunities to partner, rather than build the entire solution on your own”
Innovation leads to disruptions that often transform our world. Today, we look to startups as a crucial innovative force that can address real-life challenges that have not yet been attended to. However, product-driven technology startups in India are often hampered by numerous challenges in the ecosystem. What will it take for them to overcome these obstacles and create valuable IP? Paromik Chakraborty of the EFY Group speaks with Somshubhro (Som) Pal Choudhury, a partner at Bharat Innovation Fund, an early stage venture fund for deep tech and IP-led technology startups, to get that answer. The interview also gives readers an insight into how the fund plans to support the Indian startup ecosystem as it evolves.
SMT Training
"Lack of skilled manpower is a serious challenge for Indian manufacturers"
The latest population statistics reveal that India ranks second, globally, in terms of the availability of skilled manpower. But a detailed analysis indicates that handling modern equipment is not yet India’s strong point. Surface mount technology (SMT) is one such crucial sector where India lags behind. In order to address this drawback, Kang Young Bong, managing director of YB Techsolutions Pvt Ltd, explains to Baishakhi Dutta of the Electronicsforu.com Network how the company has planned to hold SMT training courses and workshops. This can enable businesses to develop the skilled workforce they need. Excerpts follow...
Components Supply
"There is a concern about getting fake components from online sources"
Online sales in the component distribution business has emerged as a threat to many traditional offline businesses. As a result, many of these businesses are entering the digital world to enhance sales. Is it a case of, ‘If you can’t beat them, join them?’ Or is there something more to this than meets the eye? In an interaction with Baishakhi Dutta of the Electronicsforu.com Network, Amit Kulshrestha, director of IIE Semiconductors Pvt Ltd, shares how the company plans to balance its traditional business model with the online world of component distribution.
SMT Manufacturing
"We are also diversifying into robotics and solar production machines"
As the demand for SMT machines increased in India, various businesses entered the market—especially SMT equipment distributors. Tatsuyuki Shimizu, deputy general manager of Sojitz Corporation (the parent company of NMTronics India Pvt Ltd), in an interaction with Baishakhi Dutta of the Electronicsforu.com Network, explains how the company planned its strategy to make an impact in the fast-evolving India market.
Lighting Ahead
LED streetlights deliver energy and environmental benefits
With energy savings of 50-70 per cent compared to standard streetlights, LED based street lighting systems are getting popular across India. The huge financial savings and the considerably lower carbon emissions make LED streetlights a compelling choice.
Mobile Manufacturing
IoT: The technology that will impact all industries
It’s been estimated that about US$ 130 billion worth of new monetisation avenues have been created due to IoT-related services. A large number of companies have already increased their revenues due to the application of IoT.
SMT Focus
What to do and what not to, when buying a wave soldering machine
There are two crucial factors that determine the success of manufacturers in the modern competitive landscape—a fool-proof manufacturing strategy, and up-to-date facilities and equipment. One of the more popular pieces of equipment found on manufacturing floors is the modern wave soldering system, as it ensures the optimised use of wired components in mass soldering processes.
Advisory Panel
Electronics Bazaar Advisory Panel
Electronics Bazaar Advisory Panel Thought leaders of India’s ESDM sector, who are advising us on how to facilitate faster growth of electronics industry in India
LED New Products
LED driver
Infineon Technologies AG has introduced its new LED driver, the IC ILD8150/E. It features a hybrid dimming mode technology for achieving 0.5 per cent of the target current.
Solar Policy
“The Central government must safeguard Indian PV module manufacturers from Chinese manufacturers, who are dumping their products in the local market”
For the past few years, India’s economy has been growing at a rapid pace and this has led to a larger carbon footprint. Therefore, adopting renewable, green energy sources like solar and wind is the ultimate solution. According to a new report by Bridge to India, the country is set to march aggressively towards its solar target with expected installations of 14GW in 2019. This is because the government has announced a set of new initiatives and policies promoting solar energy adoption in the country. Electronics Bazaar’s Nijhum Rudra spoke to Amol Anand, director – sales and marketing, Loom Solar, about this promising sector.
Manufacturing Floor
IOTA International to set up a new plant as part of its expansion plans
Established in 1996, IOTA International has come a long way by carving a niche for itself in the Indian electronics market. The company strongly believes in the importance of quality, which has helped it to sustain its growth. IOTA’s success mantra is, “Quality is the essence. Chase quality, and quantity will chase you.”
ePower Focus
How battery technology can transform the renewable energy sector
Battery storage is the backbone of the renewable energy sector, and can help in the transition to clean and sustainable energy systems.
Consumer Electronics
"Thomson is targeting around 10 per cent of the television market by 2022"
France based Thomson TV has re-entered the Indian market after 15 years, through an exclusive licensing agreement with Super Plastronics Pvt Ltd (SPPL). The company is quite optimistic about its second innings, and plans to use smart marketing strategies to enhance its online business in India. With an emphasis on affordable price points for its high-end products, it is aiming to capture a bigger slice of the Indian market over the next five years. In conversation with Potshangbam July from Electronics Bazaar, Avneet Singh Marwah, CEO of SPPL, speaks of how this TV brand is targeting a turnover of ` 5 billion in the current financial year.
Storage Market
"In the storage industry, yesterday’s highest capacity is already today’s lowest"
We live in a world that runs on memory and storage, and even one day without it could turn into a nightmare. Ankita K.S. from the EFY Group spoke to Arun Kumar, sales director, India, Kingston Solutions and Anand Jayapalan, VP, Kingston Digital, to know more about the global memory trends, the embedded market and Kingston’s business strategy in India. Excerpts follow...
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