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Electronics Bazaar
November  2019   Issue Vol. 13  No. 9 

Industry Report
India must emerge as a global EMS hub
In spite of an increase in domestic production, the import of electronics into India continues unabated. EMS providers, therefore, must grab the opportunity to manufacture for the local market by nurturing long-term relationships with OEMs.

Advisory Panel
Electronics Bazaar Advisory Panel
Electronics Bazaar Advisory Panel Electronics Bazaar Advisory Panel Thought leaders of India’s ESDM sector, who are advising us on how to facilitate faster growth of electronics industry in India
Industrial Growth
Corporate tax reduced in an attempt to revive the Indian economy
For domestic and foreign investors coming to terms with the suddenly sluggish Indian economy, the Budget came as a further jolt, sending the stock market into a downward spiral. The government’s quick response to these alarm bells was to reduce corporate tax quite dramatically for existing businesses, and tax new manufacturing companies at an even lower rate. The Indian electronics industry has welcomed this announcement.
Green Energy
Can solar-powered vehicles revolutionise transportation?
Globally, there have been several developments over the past decade that have helped reduce our dependence on non-renewable sources of energy. When it comes to the automotive sector, the use of electric vehicles (EVs) is already on the rise. Adopting solar energy for transportation can also be a viable option, especially for countries like India that lie in the tropical region.
Make in India
Make in India: Why are we struggling?
What ails domestic manufacturing in the Indian electronics industry, and how do we overcome these obstacles? Here are some insights.
Electronic Device Shipment
While global markets slow down, India’s device shipments are set to accelerate
Contrary to the forecasted dip in global electronic device shipments, India’s device sales, especially smartphones, are expected to soar, offering good opportunities for device makers, component suppliers, distributors and the other players involved.
Chips Manufacture
Why fabless semiconductor manufacturing has not taken off in India
While the demand for semiconductors is on the rise in India, the supply is being met predominantly by imports. The Indian semiconductor manufacturing industry is just not taking off in spite of various policy initiatives by the Indian government. The reasons are many, the big one being the lack of a complete ecosystem.
Apps Economy
Can mobile apps boost the Indian economy and its GDP?
When the Indian app ecosystem took off in 2007, nobody expected it to become such a big revenue generator. But with apps currently contributing 5.6 per cent of India’s GDP, is it time this segment of the IT space got more attention?
Manufacturing Floor
Mirc Electronics: Focusing on quality to remain the neighbour’s envy and owner’s pride
Mirc Electronics Limited, the flagship company of the Onida Group, has been manufacturing various consumer electronic products for over three decades. The Electronics Bazaar team had the privilege to take a closer look at the firm’s production facility. We share with our readers some of the highlights of our visit...
SMT Focus
A look at the latest reflow ovens available in the market
A reflow oven is used to solder SMT assembly components on PCBs accurately. Sometimes these SMT components appear on both sides of the PCB and sometimes only on one side of it. And nowadays, there are so many miniature components that even a small touch can disturb their alignment completely.
Manufacturing Focus
Why EMI shielding is essential for electronic devices
Whether it’s small or large electronic equipment, the exposure to a wide range of interference or frequencies cannot be avoided. That is why electromagnetic interference (EMI) shielding is crucial to ensure there is no infiltration in the devices.
ePower Focus
Factors behind the growth of the Indian UPS system and inverter industry
The consumption of power is at an all-time high with increasing automation, digitisation and industrialisation, all of which require reliable power for uninterrupted business operations. This is driving the demand for inverters and UPS technology in India.
Industry News
Older electronics manufacturers also want the 15 per cent tax rate assigned to new units
Electronics manufacturers are seeking clarity from the finance ministry on the applicability of various incentives and exemptions available to them in the new concessional tax regime, reported the Economic Times...
New Products
• Components
• Test & Measurement
• Miscellaneous

Lighting Ahead
The benefits of LED striplights
LED striplights are much sought after today because of their multiple functions and aesthetic effects, and find use in a wide range of applications.
Sourcing Mantra
Testing equipment for LED lighting
The light-emitting diode (LED) market has been booming with the growing demand for LED displays and lights. LEDs have now been adopted in the automotive, aerospace, building, traffic light and advertisement sectors. This market will grow endlessly until we replace every conventional light with an LED. In such a scenario, it’s crucial that buyers have accurate measurements of the various optical parameters of LEDs.
LED News
Delhi state government to install smart LED lights in unlit areas
A new streetlight project known as ‘Mukhyamantri Street Light Yojana’ will be launched in November by Delhi CM Arvind Kejriwal...
LED New Products
Infrared LEDs
Osram is expanding its photonics portfolio by adding two infrared LEDs for biometric identification in smart watches...
My Story
“My core success mantra is ‘As you sow, so shall you reap’ and that keeps me motivated”
Anuj Sidharth, deputy director, marketing and communications at MediaTek has spent the key years of his career at the centre of the telecom revolution. He believes that MediaTek, which is now one of the leading semiconductor manufacturers in the globe, has helped him grow and become the leader he is today. He shares his professional journey with Nijhum Rudra.
India Strategy
"We expect to add two or three new distributors so that we can serve more Indian customers"
The most effective way to gain a foothold in a market like India is to establish a strong distribution channel here. Whittaker Cheng, assistant manager, marketing and technical support, Minmax, talks to Baishakhi Dutta about the organisation’s growth strategy. Excerpts follow...
India Strategy
"We expect our business in India to grow at a steady rate of 20 per cent per year over the next five years"
Microcontrollers are some of the most widely used components in electronics systems, in the automobile and consumer electronics industries. In recent years, the microcontroller market has witnessed many technological advances and an increased number of applications—in IoT, industrial, lighting and power electronics, wireless communications, medical electronics, etc...
Entrepreneurship Challenges
"India’s venture capital community does not have the ecosystem or the vision to support electronics companies"
Being a startup in the Indian electronics industry is not easy. Entrepreneurs must overcome major challenges related to component sourcing, high manufacturing costs, innovative sales strategies and the need to patent, before success can be achieved in a highly competitive market. Ramendra S. Baoni, founder of Bisquare Systems, an end-to-end product design and consultancy company, shares his experiences with Baishakhi Dutta and discusses how he overcame many challenges.
Consumer/Durable Electronics
"The television market is sluggish due to slow economic growth and over-the-top video streaming services"
India based consumer electronics and home appliances firm, Westway Electronics, has announced plans to launch the 100-year old US brand RCA (originally known as the Radio Corp. of America) in the country. With investments amounting to ` 1 billion, Westway hopes to sell about 30,000 television units per year. The partnership also envisages numerous other offerings for Indian consumers. In the light of this announcement, Nijhum Rudra spoke to Sumit Maini, director, Westway Electronics Ltd, about the idea behind launching RCA in India, the company’s investment plans, and the challenges that the Indian electronics market is facing.
Component Distribution
"Very soon we will have our own online domain for component distribution services"
Online component distribution has taken the industry by storm. With more and more players foraying into digital sales, can this be the end of the monopoly of a few popular players? Baishakhi Dutta interacted with Dileep Jain, CEO of Rajguru Electronics (I) Pvt Ltd, to learn how the company is gearing up to strengthen its position in the digital world.
Electronics Design
"Your first job will decide what you eventually become"
Often we end up following the herd to such an extent that we lose focus on our dreams, which is when we make mistakes that are tough to correct. Industry veteran Srinivasa Moorthy, who currently wears three hats, one of which is advisor – R&D, Blaer Motors Pvt Ltd, has explored all the sectors of the industry – the government, the private sector and the startup ecosystem – over the past three decades and more. He talks to Ankita K.S. about this exciting and fruitful journey, and offers future engineers some advice and tips to excel.
Electronics Design
"One error is the tendency to chase designations rather than gaining deep experience in a specific domain"
The journey towards success and excellence is never predictable. The key is to grab every opportunity you get and learn from it. P.V.G. Menon, president and CEO, VANN Consulting, speaks to Ankita K.S. about his three-decade long career— his best practices, key mistakes, learnings and advice to the young engineers out there.
Wire and Cable Industry
"Tough competition from global brands is a major challenge for Indian firms in the wire and cable market"
The wire and cable market in India accounts for nearly 40 per cent of the power industry. Currently, the market is growing at a CAGR of 15 per cent, and this is expected to accelerate to over 20 per cent over the next five years. The various policy and regulatory initiatives introduced by the Indian government have led to the wire and cable sector becoming more vibrant. The market has been given a boost with the government’s electrification programmes and schemes, such as the Ujjwal Discom Assurance Yojana (UDAY), the Deendayal Upadhyay Gram Jyoti Yojana (DDUGJY), the Integrated Power Development Scheme (IPDS) and the Pradhan Mantri Sahaj Bijli Har Ghar Yojana Saubhagya. In an interaction with Potshangbam July, Ankit Tayal, co-founder of Step Industries, talks about the firm’s contribution to the government’s schemes, the challenges faced by the Indian wire and cable market, and more.

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October 2019
Issue Vol. 13 No. 8


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